
Because eating well should be easy and delicious, Dr Libby and Nadia have joined forces to cut through the noise and help people get back to the basics.
Butterflied Lamb, Warm Potato & Brussels Sprout Salad
Delicious Choice
Choose our calorie-controlled recipes in Fresh Start or from 30+ recipes across a range of meal preferences in My Food Bag.
Delicious Choice
Choose our calorie-controlled recipes in Fresh Start or from 30+ recipes across a range of meal preferences in My Food Bag.
Nutritionist Approved
Our expert nutrition team approve every recipe each week, ensuring a selection of balanced and nutrient-rich options.
Nutritionist Approved
Our expert nutrition team approve every recipe each week, ensuring a selection of balanced and nutrient-rich options.
Fresh & Local Produce
With 98% locally sourced ingredients, we're sending you the best whole foods and seasonal produce that NZ has to offer.
Fresh & Local Produce
With 98% locally sourced ingredients, we're sending you the best whole foods and seasonal produce that NZ has to offer.
At Fresh Start, every recipe is created to support weight loss and healthier eating habits - without the stress of planning or prep. Our low-calorie meal kits make it easy to enjoy balanced dinners at home, with fresh, pre-portioned ingredients and nutritionist-approved recipes delivered to your door.
All meals are refined sugar free and packed with nutrient-rich vegetables, fibre-filled wholegrains, and quality proteins to keep you feeling satisfied. With a wide variety of recipes each week, from under 450 calories to more filling 650 calorie options, you’ll discover how simple it can be to fuel your body, stay on track, and build lasting healthy habits.
Nutritionist's Pick
You’ll spot plenty of Nutritionist's Pick recipes in our range. These are selected by our in-house nutrition team and each meal contains at least 2+ serves of veggies per person and considers the sodium, saturated fat, sugar and calorie content too.
High Protein
Our High Protein recipes contain at least 40g of protein per serve to make it easier to fuel your busy lifestyle with high-quality protein sources including a variety of free-range and free-farmed New Zealand chicken and meat.
Heart Healthy
Developed with support from the Heart Foundation, we've focused on creating meals that provide plenty of fibre-rich veggies, whole grains, good fats and heart-healthy sources of protein like beans and legumes
Low Carb
Our Low Carb recipes contain under 30g of carbs and focus on nutrient dense whole foods. Meals feature at least 3+ serves of vegetables, quality protein sources from meat, eggs, dairy and legumes and includes sources of healthy fats.
Learn moreLow Carb
Our Low Carb recipes contain under 30g of carbs and focus on nutrient dense whole foods. Meals feature at least 3+ serves of vegetables, quality protein sources from meat, eggs, dairy and legumes and includes sources of healthy fats.
Learn moreDiabetes Plan
Our Diabetes Plan is designed to support those living with, or at risk of, type 2 diabetes - without compromising on flavour. Meals are centred around whole foods, lean proteins, low glycaemic index carbs and 2.5–3+ serves of vegetables per serve.
Learn moreDiabetes Plan
Our Diabetes Plan is designed to support those living with, or at risk of, type 2 diabetes - without compromising on flavour. Meals are centred around whole foods, lean proteins, low glycaemic index carbs and 2.5–3+ serves of vegetables per serve.
Learn moreGluten Free
Our My Gluten Free Bag, with support from Coeliac NZ, is designed to deliver a safe, reliable and delicious gluten free experience. Meals feature naturally gluten free whole foods, alongside certified gluten free products from trusted suppliers.
Learn moreGluten Free
Our My Gluten Free Bag, with support from Coeliac NZ, is designed to deliver a safe, reliable and delicious gluten free experience. Meals feature naturally gluten free whole foods, alongside certified gluten free products from trusted suppliers.
Learn moreVegan & Veggie
Our Vegan & Veggie recipes make it easy to enjoy plant-based meals without compromising on flavour or nutrition. Each meal contains at least 15g of protein per serve, featuring a variety of quality plant foods as well as options with vegetarian proteins.
Learn moreVegan & Veggie
Our Vegan & Veggie recipes make it easy to enjoy plant-based meals without compromising on flavour or nutrition. Each meal contains at least 15g of protein per serve, featuring a variety of quality plant foods as well as options with vegetarian proteins.
Learn more